Among all the posts on e-tailing from My E-Commerce blog, I’ve chosen ‘Sarawak handicraft to go for e-commerce'.
Electronic retailing, or e-tailing, refers to the practice of selling goods and services over Internet. E-Tailing used in Internet discussions as early as 1995, the term seems an almost similar to e-mail, e-business, and e-commerce. E-tailing is synonymous with business-to-consumer (B2C) transaction.
Refers to the Bernama news, Sarawak wants to encourage handicraft industry players to venture into electronic commerce transactions with branded value-added products to have a competitive edge in the international market. As a start, industry players are encouraged to utilize the one-stop e-handicraft mall set up by Sarawak Handicraft Council.
The website, http://www.right.sarawak.gov.my/Rightmart/, it is a website for the handicraft industry players to showcase their products and designs online.
This would be a good idea as the Sarawak aborigines will be able to market their handicraft products on a global market, this indirectly will lead people around the world to acknowledge and appreciate Sarawak’s unique culture and values.
However, there is some suggestion to Sarawak Government to be improved in ‘Sarawak handicraft to go for e-commerce’.
1. The design of the website may imporve to attract buyers
This website is less attractive and eye-catching, potential customers might not have any interest to view further details. Therefore I strongly recommend the Goverment can review some of the famous e-commerce web and get the idea to improve the website. It wolud be nice if the web presentation isinclude some dynamic catalog and interactive animation.
2. Sarawak Handicraft Council can put much effort in promoting the website.
I agree with the personal opinion in My E-Commerce that the URL for this handicrafts was a bit long. http://www.right.sarawak.gov.my/Rightmart/ . They should go for shorter URL such as http://www.e-handicraft.com.my/, http://www.sarawak-handicraft.com/, or anything that is shorter and easy to remember.
Besides, government can advertise this website on newspaper, television and radio. Moreover, government can request cooperation from famous bloggers to promote this website.
3. Sarawak Handicraft Council can provide further on what the handicrafts are about.
Sarawak Handicraft Council is strong recommended to include history and usefulness about those handicrafts. Further more, they can further describe what the materials of the handicraft are. The details provide to the buyers may interested to read further and understand more about Sarawak.
link:
http://dictionary.reference.com/browse/e-tailinghttp://ecommerze.blogspot.com/2007/07/sarawak-handicraft-to-go-for-e-commerce.html
http://www.bernama.com.my/bernama/state_news/news.php?id=275463&cat=sre